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Start, Strengthen, or Grow Your Cleaning Referral Agency

Follow a step-by-step system to build your agency from scratch—or audit and improve the business you’ve already started.

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New to the Referral Agency Model?

  1. How the referral agency model actually works

  2. How to run the business without hiring or managing employees

  3. How to price jobs for profitability

  4. How to build systems so the business doesn’t depend on you

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​This is not a traditional cleaning business.

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You don’t hire or manage employees

You don’t do the cleaning yourself

You don’t manage supplies, inventory, or vehicles

You’re not tied to a location

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Instead, you run a streamlined referral-based business designed for flexibility and scale.

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​Whether you’re starting from scratch or improving an agency that already exists, the model works best when every part of the business is intentionally structured.

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What actually happens in a traditional cleaning business

​Scheduling issues and call-outs become constant


Hiring never stabilizes and turnover is high

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You’re responsible for supplies, staff, and problems


Payroll, workers’ comp, and overhead add pressure


You become the backup when things fall apart

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This is where most owners get stuck

What if there was another way?

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— Amy Kosal, Sunryz Cleaning

“Your program was the gate that opened me up to the referral agency model.”

Need Help Getting Your Pricing Right?

Download the free pricing tool to estimate cleaning times, understand your margins, and turn your target hourly rate into profitable flat-rate pricing.

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Why I teach this

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I started in a traditional cleaning business and ran into the same problems most owners face
High overhead, constant turnover, and nonstop operational stress

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At one point, the business became unsustainable

I rebuilt it using a referral agency model
Lost clients, but kept the same income with far less overhead

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Today, the business runs remotely
It’s managed with systems and support
It no longer depends on me day to day

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This is the exact model I use in my own business

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​Today, a virtual assistant manages operations and I spend approximately 30 minutes a week on the business. Cleaning Cash Flow is the system I created to help you build that foundation from the beginning—or audit an existing agency, identify what’s missing, and make it stronger.

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Ready to Build—or Improve—Your Cleaning Referral Agency?

New to the model? Watch the free training to understand how it works.

Already building or operating an agency?

Disclaimer: Diem Martin is not an attorney and the content of her videos, testimonials and other content from cleaningcashflow.com is not legal advice. Content on this site and all downloadable documents are based on her working experience and materials similar to what she used in her business. Although the information is presented in good faith, it is not to be relied upon for, or construed as, legal advice.

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©2026 by Cleaning Cash Flow.

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